What is the difference between image and reputation?

"An image can be purchased, a reputation is earned. With the help of a big advertising campaign, you can quickly create an image. But the proof of the pudding is in the eating, because once the target audience gets to deal with the product or service, your reputation is formed.

In Reputation Management you look at all the aspects that affect the reputation of a company. By using all these aspects in building and maintaining a reputation, you internalize the reputation of the company. This is not a quick fix, but a durable solution.”